Privacy Policy
Last Updated: 2026
This Privacy Policy explains how denticentre.co.uk ("we," "us," "our," or "the Website") collects, uses, and protects your personal data. We are committed to protecting your privacy in accordance with UK and applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following categories of information:
- Personal Identifiers: Name, email address, and contact information you voluntarily provide
- Technical Data: IP address, browser type, device type, and operating system
- Cookies and Tracking Technologies: Unique identifiers stored on your device to recognise you on return visits
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns
- Affiliate Data: Referral links clicked, sign-up conversions, and betting activity related to affiliate tracking
How We Use Information
Your information is used for the following purposes:
- Analytics and performance monitoring to understand site traffic and user behaviour
- Affiliate tracking and commission calculation for William Hill and other betting operators
- Site improvement, personalisation, and user experience optimisation
- Compliance with legal obligations and fraud prevention
- Marketing communications (with your consent, where required)
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Google Analytics and similar tools to track user behaviour
- Affiliate Cookies: Tracking cookies for William Hill and betting affiliate partners
- Marketing Cookies: Used to deliver targeted advertisements and measure campaign effectiveness
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
This Website contains links to William Hill betting sites and other affiliate partners. We are not responsible for the privacy practices or content of these external websites. When you click on affiliate links, you are redirected to third-party operators' platforms. We recommend reviewing their privacy policies independently, as they may collect and process your data differently than we do.
Third-party operators may have separate terms and conditions regarding responsible gambling and account limitations.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data held by us
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal exceptions
- Right to Restrict Processing: Limit how we process your information
- Right to Data Portability: Receive your data in a structured, commonly-used format
- Right to Object: Object to processing for marketing, analytics, or affiliate tracking purposes
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy:
- Analytics and usage data: typically retained for 12 months
- Affiliate tracking data: retained for the duration required by affiliate agreements and commission periods
- Cookie data: deleted upon expiration or browser clearing (typically 1-24 months)
- Contact information: retained until you request deletion or unsubscribe
We may retain data longer if required by law, fraud prevention, or affiliate partner agreements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a privacy concern, please contact:
Email: [email protected]
For complaints regarding data protection, you may also contact the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: www.ico.org.uk
Last Updated: 2026 | This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements.